Other grab handles are offered in any color you want as long as it is black. And, other grab handles have a hard rubber handle. The Surprise Straps Grab Handles are made using only 100% Nylon, American made #550 Paracord from the same Manufacturers that supply the US Military. And, they provide a variety of color combinations to suit individual tastes or match vehicle color. As my Jeep is red with black interior, I opted for the red Paracord over black nylon straps.